Tamagotchi 30th Anniversary Exhibition Comes to Roppongi

A Cultural Retrospective with BE@RBRICK Collaborations and Exclusive Goods

To celebrate 30 years of Tamagotchi, Bandai presents a large-scale exhibition in Tokyo, exploring how this small digital pet became a global cultural icon.

Held at Roppongi Museum, the exhibition traces Tamagotchi’s history through immersive installations, character rooms, and design storytelling — rather than a simple product showcase.

Immersive World-Building Experience

Visitors enter through a giant Tamagotchi-shaped gate, symbolically “diving into the screen.”
The exhibition focuses on:

• Character growth and care mechanics

• Distinct personalities such as Mametchi and Kuchipatchi

• Behind-the-scenes development stories from the 1990s

The result is a nostalgic yet thoughtfully curated cultural experience.

BE@RBRICK × Tamagotchi Exclusive Collaboration

One of the exhibition’s highlights is the collaboration with BE@RBRICK, produced by MEDICOM TOY.

Exclusive items include:

• Tamagotchi devices with pixel-art BE@RBRICK designs

• Transparent glitter cases inspired by BE@RBRICK heads

• A limited 400% BE@RBRICK figure featuring Tamagotchi characters

These items bridge nostalgic gaming with contemporary collectible design.

Exhibition Details (Tokyo)

• Dates: January 7 – February 2, 2026

• Venue: Roppongi Museum, Tokyo

• Touring cities: Nagoya, Mito, Osaka (dates vary)